HeyGen: Create AI Avatar Videos in Minutes

HeyGen lets you create professional-looking videos with AI avatars that speak your script in over 175 languages. Instead of hiring actors, renting studios, and spending hours on production, you type your script, choose an avatar, and get a finished video in minutes. For businesses creating training videos, marketing content, product demos, and internal communications, HeyGen eliminates the cost and complexity of traditional video production.

How HeyGen Works

The workflow is straightforward. Choose an AI avatar from HeyGen's library of over 200 diverse, realistic-looking digital humans, or create a custom avatar from a short video of yourself. Write or paste your script. Select a voice from 300+ options in 175+ languages, or clone your own voice. Choose a template or design your scene with backgrounds, images, and text overlays. Click generate, and HeyGen produces a finished video with the avatar naturally speaking your script with lip-synced movements, gestures, and expressions.

Creating Custom Avatars

HeyGen's Instant Avatar feature creates a digital version of you from just 2 minutes of webcam footage. Record yourself speaking in a well-lit environment, and HeyGen generates an avatar that matches your appearance, expressions, and mannerisms. Studio Avatar is a premium option with professional recording for the highest quality result. Once created, your avatar can say anything in any language without you ever recording again. This is transformative for executives, educators, and content creators who need to produce frequent video content.

Key Features

Video Translation takes an existing video and translates the speaker into another language with matching lip movements — the speaker appears to actually speak the new language. Streaming Avatar enables real-time interactive AI avatars for live applications like customer support kiosks and virtual assistants. Template library provides hundreds of pre-designed video layouts for different use cases. Brand kits let you save logos, colors, fonts, and intros for consistent branding across all videos. Batch generation creates multiple personalized videos at scale, inserting different names, data, or messages into a template.

Use Cases

Corporate training teams use HeyGen to create onboarding videos, compliance training, and process documentation that can be instantly updated when information changes — no re-filming needed. Marketing teams produce product explainers, social media content, and localized ad campaigns in dozens of languages simultaneously. E-commerce businesses create product demonstration videos at scale. Educational institutions build multilingual course content. Sales teams generate personalized video messages for prospects using batch generation with custom variables.

Tips for Professional Results

Write your script for spoken delivery, not written reading — use short sentences and conversational language. Choose avatars that match your brand's tone and audience. Use the gesture controls to add natural hand movements and emphasis. Keep videos under 3 minutes for marketing content and under 10 minutes for training. Use HeyGen's built-in editing to add B-roll footage, screen recordings, and text overlays between avatar segments. Always preview before finalizing, as some avatar-voice combinations sound more natural than others.

Pricing

The free plan includes 3 videos up to 1 minute each. The Creator plan at $24/month provides 15 minutes of video per month, access to all avatars, 300+ voices, and the template library. The Business plan at $72/month includes 30 minutes, priority processing, custom avatars, brand kits, and team collaboration. Enterprise plans offer custom pricing with unlimited generation, API access, and dedicated support.

Getting Started

Sign up at heygen.com and create a free video to experience the workflow. Start with a stock avatar and a short 30-second script. Once you see the quality, consider creating a custom avatar of yourself for a truly personalized touch. HeyGen is the fastest path from script to professional video available today.